Some common UI/UX mistakes affecting your ROI



October 20, 2023

Design should not always be seen as an expense, the investment in good design can also be valued through its engagement, impact, or functionality. Design can also be seen in the best content, aesthetics, and its ability to meet user needs. A design that unifies the brand message, reinforces the business with clarity and provides solutions that impact overall profitability through memorable experiences, and we all know that good experiences are the foundation of good UX design.

Great UI/UX design is an all-important part of the business. It can easily guide users through meaningful interactions and significantly enhance conversions. Hence, the cost of mistakes is also high. Your bounce rate will increase if users are disappointed with their experience. Sometimes, it’s the smallest things that can slip into the work of the best designers.

In UX design, these metrics can be described as metrics that quantify the impact of investments in design. ROI measures also help achieve design goals from a business perspective. So, ROI is simply the ratio of money earned to money invested.

We have listed some mistakes to help you avoid them in the future.

You are not the user

Always keep the end user in mind.

It’s natural to think about how your website should look, but you’re not the only user around. So, instead of thinking about UI, based on what you like and don’t like, focus on your preferred audience i.e. the larger audience. What might their general preferences be? Of course, you can’t be able to accommodate everyone, but most likely, you’ll get a general sense of what your audience likes and dislikes. After all, your audience has similarities.

UI is about Design and Psychology

Not just what is beautiful but what sells!

If you’re new to UI, you might think it’s just about visual design and the complex processes of coding, but that is not true. UI is about design and psychology. It’s not just thinking, this is amazing (design- and visually-wise). UI is a combination of design and psychology. But if you’re worried because you have zero knowledge about psychology, don’t worry! You don’t need a psychology degree you just need to put yourself in your visitors’ shoes; Empathy, that is!

Too many pop-ups

We cannot deny the fact that pop-ups are a great option for digital marketers to drive website traffic. However, Google published a mild warning in 2016 that web pages with pop-ups can adversely affect a website’s search ranking. And as per Google’s 2017 update, it wants to catch all such violators. Google has taken this strict action for all those websites that visually hide their content through pop-ups. These updates are meant to improve mobile search experiences, and users can easily find content without annoying pop-ups.

Cluttered Layout

Designers must love their creative mess but users don’t! So forget who you are for a moment and put yourself in their shoes. Cluttered websites are frustrating for users. When there are too many elements on a page, they all compete for the user’s attention and add effort to the buyer’s journey. Not knowing where to look, users can miss your CTAs or important discounts, which may slip through your salespeople’s fingers. That’s one conversion less. The customer journey must be carefully navigated and focused on a single goal conversion.

Only Considering UX At The Beginning Of Development

UX design is a continuous effort. Great mobile experiences follow five phases of design thinking: empathize, define, ideate, prototype, and test. These phases, however, are not necessarily sequential and may often act sequentially, repeating in a repetitive cycle. The phases of the design thinking process are considered separate roles that drive the whole design. The ultimate goal is to arrive at an integrated understanding of the product’s purpose.

Developing a prototype is a cyclical activity where product teams continually refine the product concept, returning multiple times to the beginning of the process until a desirable and practical concept exists.

Overwhelming Your Users With Too Much Content

Information overload is infamous for ruining design, but by following the principles of design thinking you can dramatically reduce confusion. Parking signs, for example, are a prime example of information overload. Often, parking signs need to display a lot of complex information in a small space which makes them very difficult to process at a glance. Use content to guide the user through your app, providing value along the way. You don’t need to cram everything on the first screen. It overloads users with information, in turn, frustrates them. Users love the interactivity of mobile app design because they enjoy the satisfaction of self-initiated discovery. Good content is a significant aspect of good UX, so developing an effective content strategy is important.

Lorem Ipsum is the last thing a user wants to see

Go ahead and add some real text to your UI. Even if it’s just you viewing your website, the site isn’t live yet avoid having Lorem Ipsum or any other text placeholders because if you have those placeholders around it is hard to imagine the result of your website. And the worst thing that could happen? When you launch the site you drop the placeholder.


It has been established over time that the value of design is difficult to measure. For non-designers to see the unclouded impact of design as a differentiator, it becomes imperative to measure its impact. These consistent measurement methods help create an integrated resource of analysis to design more efficiently and effectively. In design, however, these steps are not always the same as in other areas of work. Calculations should not revolve around mathematical formulas. Measuring UX design by algorithms is not the only basis of its evaluation. Even when UI (and UX) aren’t well known, and hearing about them might sound intimidating, UI and UX is a fun profession. Build powerful UI/UX Strategies with Hashtechy.



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